{"ok":true,"trend":{"id":1239713,"platform":"news","region":"global","key":"xsolla shows brand owners how to create value for video players at brand licensing europe with rewarded marketing","title":"Xsolla Shows Brand Owners How to Create Value for Video Players at Brand Licensing Europe With Rewarded Marketing","url":"https://news.google.com/rss/articles/CBMitwFBVV95cUxNa1JxLVhoQjkxZU01U281VHJOb041QlFGY1FRSHJURnZBMlRPM0FNS0o3ZWdWUHdsa3hVVHI5T3VKR3ltdWEzRFBNMjRSLVNOX0hLeEtOcEptRzBsVkp6YV9rcHRyWndKRWdzNnJPWU5ic0dibDN4dTFZbVFud2F0aDFveXN5cEFESWJpdUxiM2pJR004bmJ4WmVpVXotaEw4UWx5V1pJZFVVTWs4aHVNVDJ4RkN1cGc?oc=5","first_seen":"2026-10-06T13:30:00.724150Z","last_seen":"2026-10-06T20:22:05.244633Z","last_rank":35,"peak_rank":7,"last_volume":null,"peak_volume":0,"seen_count":6,"score":26.28,"category_hint":"gaming","section":"culture","category":"gaming","summary":"Games commerce company Xsolla presented its rewarded marketing approach to brand owners at Brand Licensing Europe, aiming to show how licensing partners can create value among video game players. The company argues that rewarding players with in-game benefits gives brands a direct way to reach gaming audiences. Coverage is limited to the press release, with little independent reaction so far.","why":"It is a new corporate announcement from Xsolla timed to the Brand Licensing Europe trade show.","tone":"neutral","entities":["Xsolla","Brand Licensing Europe"],"summarized_at":"2026-10-06T19:33:00.941627Z","meta":{"via":"scan","lang":"en","term":"video game","source":"AFP.com","published":"Tue, 06 Oct 2026 13:15:02 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Xsolla Pitches Rewarded Marketing to Brands at Brand Licensing Europe","section_name":"Culture","category_name":"Gaming","timeline":[{"captured_at":"2026-10-06T13:30:00.724150Z","rank":7,"volume":null},{"captured_at":"2026-10-06T14:52:41.223448Z","rank":11,"volume":null},{"captured_at":"2026-10-06T16:14:41.271812Z","rank":14,"volume":null},{"captured_at":"2026-10-06T17:37:46.701625Z","rank":17,"volume":null},{"captured_at":"2026-10-06T18:59:46.004602Z","rank":26,"volume":null},{"captured_at":"2026-10-06T20:22:05.244633Z","rank":35,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMitwFBVV95cUxNa1JxLVhoQjkxZU01U281VHJOb041QlFGY1FRSHJURnZBMlRPM0FNS0o3ZWdWUHdsa3hVVHI5T3VKR3ltdWEzRFBNMjRSLVNOX0hLeEtOcEptRzBsVkp6YV9rcHRyWndKRWdzNnJPWU5ic0dibDN4dTFZbVFud2F0aDFveXN5cEFESWJpdUxiM2pJR004bmJ4WmVpVXotaEw4UWx5V1pJZFVVTWs4aHVNVDJ4RkN1cGc?oc=5","author":"AFP.com","title":"Xsolla Shows Brand Owners How to Create Value for Video Players at Brand Licensing Europe With Rewarded Marketing","snippet":null,"posted_at":"2026-10-06T13:15:02Z","likes":null},{"platform":"news","url":"https://news.google.com/rss/articles/CBMivgFBVV95cUxOdU90c0R2amVaRGVDTm40NkQxOU9seWdtdmRNcFJNZGlnSWVfUjQ1YnFPOExLVzdEZTctZFVHTFpWMUdsMUJtY2lVZU83ZFNVTjhNaG1oaVVqVXRMZjlUdTBYVnJaU2JCVzJVSzJ5dzFzRW5veml0ckNLaktoLXAtWnNwS282TUp5aE12akFVbjVSeW1JdVJuVzNvZk1qNF94aldPVVZlLUpEeFdwXzBjX256aDh5TkRRQXlLZVJn?oc=5","author":"afp.com","title":"Xsolla Shows Brand Owners How to Create Value for Video Players at Brand Licensing Europe With Rewarded Marketing","snippet":null,"posted_at":"2026-10-06T13:00:00Z","likes":null},{"platform":"news","url":"https://news.google.com/rss/articles/CBMi_wFBVV95cUxNYkV0NkI4WGQyRlpzeFpBcU1QaVpsamU5VWR0TUcxc1FmM2ZPNEEwenhVa29uMUVVY08zY3NfdGJrUDBMbzR4VG9uX1A1RmpnNUh6aWpubzZlSHo1YjcwQ2ltTl9nZW5aQW9Ma1Z6WXJOcWxROW1zUHdLREU5ODZMdDBWY0RzcWV4dkxPMFpEeXVrQzBvWDhnMEVmTENoYnJZanctT0hrNXNoQnl5cXJsWXRIckhNemlTck83QkZNSklTdGg0a2RZaVE1X2czSGd1RkFCU2ZKalpqUmk3aEtjZWZKQnFPZmNtVTc2ZGtXTWF4WUNzM0htYWY5eVczcG8?oc=5","author":"Business Wire","title":"Xsolla Shows Brand Owners How to Create Value for Video Players at Brand Licensing Europe With Rewarded Marketing","snippet":null,"posted_at":"2026-10-06T13:00:00Z","likes":null}],"elsewhere":[],"window":"7d"}}