{"ok":true,"trend":{"id":1233908,"platform":"mastodon","region":"global","key":"misuse of ai is brands’ top reputational threat, new survey says https://www. theguardian.com/technology/202 6/oct/06/ai","title":"Misuse of AI is brands’ top reputational threat, new survey says https://www. theguardian.com/technology/202 6/oct/06/ai","url":"https://halo.nu/@theguardian_us_news/117393644433957420","first_seen":"2026-10-06T12:21:35.235409Z","last_seen":"2026-10-06T12:21:35.235409Z","last_rank":2,"peak_rank":2,"last_volume":2,"peak_volume":2,"seen_count":1,"score":0.64546875,"category_hint":"us_politics","section":"world","category":"us_politics","summary":"A new survey reported by the Guardian finds that the misuse of artificial intelligence is now considered the leading reputational threat to brands, outranking other PR risks. The findings suggest companies are increasingly worried about AI-generated misinformation, deepfakes and other content that could damage public trust in their names.","why":"The survey's conclusion lands amid rising public anxiety over AI-driven misinformation and its impact on corporate reputations.","tone":"neutral","entities":["the Guardian"],"summarized_at":"2026-10-06T12:23:31.248741Z","meta":{"tag":"uspolitics","via":"scan","kind":"status","lang":"en","instance":"mastodon.social","tag_uses":121},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Misuse of AI named brands' top reputational threat, survey finds","section_name":"World","category_name":"US Politics","timeline":[{"captured_at":"2026-10-06T12:21:35.235409Z","rank":2,"volume":2}],"posts":[{"platform":"mastodon","url":"https://halo.nu/@theguardian_us_news/117393644433957420","author":"theguardian_us_news@halo.nu","title":null,"snippet":"Misuse of AI is brands’ top reputational threat, new survey says https://www. theguardian.com/technology/202 6/oct/06/ai-misuse-brand-reputation # AiArtificialIntelligence # UsNews # UsPolitics # UsisraelWarOnIran # Technology","posted_at":"2026-10-06T11:07:37Z","likes":2}],"elsewhere":[],"window":"7d"}}