{"ok":true,"trend":{"id":1150872,"platform":"news","region":"global","key":"california joins new york in regulating ai ‘synthetic performers’ in advertising","title":"California Joins New York in Regulating AI ‘Synthetic Performers’ in Advertising","url":"https://news.google.com/rss/articles/CBMinAFBVV95cUxOTWs0d2F0R00tQnd0S0Y3Y3lrRGlJcXMybF90bTJtOTNCb3c2alM2UFJZZUtHdWg3RGc5M1hFV091M21URGFYcW5ZWU54UGlBNjNZUUp0dUJCb1labThEdmo4RHJ2Vk9XdUFicm5iVmFFQ1hTUkE3VDc1REhFS0RLNTRDTVg5MGlqT0piYnNKcTZjNnZrbllHdjZlT0s?oc=5","first_seen":"2026-10-05T20:23:18.071087Z","last_seen":"2026-10-05T21:45:40.440976Z","last_rank":25,"peak_rank":9,"last_volume":null,"peak_volume":0,"seen_count":2,"score":0.8684375,"category_hint":"ai","section":"technology","category":"ai","summary":"California has moved to regulate the use of AI-generated 'synthetic performers' in advertising, following New York's lead. The rules target digital likenesses and AI-created talent used in commercial campaigns, imposing disclosure or consent requirements on advertisers. Law firms and marketers are closely watching the legislation as it could reshape how brands deploy AI-generated personas and cloned voices in campaigns nationwide.","why":"Advertisers and lawyers are reacting to a second major US state imposing rules on AI-generated talent in commercials.","tone":"neutral","entities":["California","New York","Skadden, Arps, Slate, Meagher & Flom"],"summarized_at":"2026-10-05T20:24:50.051747Z","meta":{"via":"scan","lang":"en","term":"ai","source":"skadden.com","published":"Mon, 05 Oct 2026 18:46:22 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"California Joins New York in Regulating AI 'Synthetic Performers' in Advertising","section_name":"Technology","category_name":"AI","timeline":[{"captured_at":"2026-10-05T20:23:18.071087Z","rank":9,"volume":null},{"captured_at":"2026-10-05T21:45:40.440976Z","rank":25,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMinAFBVV95cUxOTWs0d2F0R00tQnd0S0Y3Y3lrRGlJcXMybF90bTJtOTNCb3c2alM2UFJZZUtHdWg3RGc5M1hFV091M21URGFYcW5ZWU54UGlBNjNZUUp0dUJCb1labThEdmo4RHJ2Vk9XdUFicm5iVmFFQ1hTUkE3VDc1REhFS0RLNTRDTVg5MGlqT0piYnNKcTZjNnZrbllHdjZlT0s?oc=5","author":"Skadden, Arps, Slate, Meagher & Flom LLP","title":"California Joins New York in Regulating AI ‘Synthetic Performers’ in Advertising","snippet":null,"posted_at":"2026-10-05T18:46:22Z","likes":null}],"elsewhere":[],"window":"7d"}}