{"ok":true,"trend":{"id":1129340,"platform":"news","region":"global","key":"marketers are rebranding as ‘engineers’ to survive the ai era","title":"Marketers Are Rebranding as ‘Engineers’ to Survive the AI Era","url":"https://news.google.com/rss/articles/CBMinwFBVV95cUxNRHhLN1AwX3RVUjFxd0N0SXpNMUJ1RmpLVHdTNzc0QURMdlo4cmtOem13Y2wyWTFsYTRUeVBMVWJZaHFraEtNX21tTW9vVmYtT3IyZkhnYzEtUEIyYUlSV3VvUjNQdHcyb1RLdzhreTVHakZ2N2pTMEpSRXRtdlNxV0MwNlN6ZmRGVHJaYWtJd05RN1JBVjZNbGFieE05Zmc?oc=5","first_seen":"2026-10-05T16:16:36.755811Z","last_seen":"2026-10-06T00:29:37.462090Z","last_rank":20,"peak_rank":19,"last_volume":null,"peak_volume":0,"seen_count":3,"score":0.5346875,"category_hint":"ai","section":"technology","category":"ai","summary":"A Wall Street Journal report says marketers are increasingly calling themselves 'engineers' as artificial intelligence reshapes the profession. With AI tools automating traditional marketing tasks and blurring the line between creative and technical work, professionals are adopting more technical titles and skills to stay relevant in a job market that increasingly values engineering credentials.","why":"AI is rapidly changing marketing jobs, prompting professionals and employers to rethink titles and required skills.","tone":"neutral","entities":["Wall Street Journal","marketers","AI"],"summarized_at":"2026-10-05T16:17:22.361562Z","meta":{"via":"scan","lang":"en","term":"ai","source":"WSJ","published":"Mon, 05 Oct 2026 21:12:13 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Marketers Rebrand Themselves as 'Engineers' Amid AI Shift","section_name":"Technology","category_name":"AI","timeline":[{"captured_at":"2026-10-05T16:16:36.755811Z","rank":19,"volume":null},{"captured_at":"2026-10-05T23:07:37.819975Z","rank":20,"volume":null},{"captured_at":"2026-10-06T00:29:37.462090Z","rank":20,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMinwFBVV95cUxNRHhLN1AwX3RVUjFxd0N0SXpNMUJ1RmpLVHdTNzc0QURMdlo4cmtOem13Y2wyWTFsYTRUeVBMVWJZaHFraEtNX21tTW9vVmYtT3IyZkhnYzEtUEIyYUlSV3VvUjNQdHcyb1RLdzhreTVHakZ2N2pTMEpSRXRtdlNxV0MwNlN6ZmRGVHJaYWtJd05RN1JBVjZNbGFieE05Zmc?oc=5","author":"WSJ","title":"Marketers Are Rebranding as ‘Engineers’ to Survive the AI Era","snippet":null,"posted_at":"2026-10-05T13:42:10Z","likes":null}],"elsewhere":[],"window":"7d"}}