{"ok":true,"trend":{"id":1104592,"platform":"news","region":"global","key":"the messy middle: how discovery for broadway is no longer a homogenous funnel","title":"The Messy Middle: how discovery for Broadway is no longer a homogenous funnel","url":"https://news.google.com/rss/articles/CBMiqgFBVV95cUxPNHZUTnotbTBaMG5sdEowc0I3NFREYVJsdDRkVEdMVXIzQ3YtSGdnbWtnYnJ4alV2QzRhbGhhX093MjdZdmtqOEZzRVVWZWo1eFFfczI5MVBYUThzMDNPeW5EaE9lTTJHNDZtMzRiVEp3VFVjTVZyZ2dGb20wT3h6LW5tZjBfRlJ4T3N0Mlp1dHJDQUVzN1NsSEdydG9IOHRVbTlGNnh6S0FoZw?oc=5","first_seen":"2026-10-05T11:31:03.644556Z","last_seen":"2026-10-05T11:31:03.644556Z","last_rank":37,"peak_rank":37,"last_volume":null,"peak_volume":null,"seen_count":1,"score":0.5478125,"category_hint":"theatre","section":"culture","category":"theatre","summary":"Broadway News examines how audiences now discover Broadway shows through a fragmented, nonlinear journey instead of a single predictable path from awareness to ticket purchase. The piece argues marketers must navigate a 'messy middle' where potential theatregoers loop between research, comparison and distraction across many channels before committing to a show.","why":"Theatre marketers are reassessing audience acquisition strategies as traditional advertising funnels lose effectiveness.","tone":"neutral","entities":["Broadway","Broadway News"],"summarized_at":"2026-10-05T11:32:10.519770Z","meta":{"via":"scan","lang":"en","term":"broadway","source":"Broadway News","published":"Mon, 05 Oct 2026 10:26:41 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Broadway Discovery No Longer a Straight Funnel","section_name":"Culture","category_name":"Theatre","timeline":[{"captured_at":"2026-10-05T11:31:03.644556Z","rank":37,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiqgFBVV95cUxPNHZUTnotbTBaMG5sdEowc0I3NFREYVJsdDRkVEdMVXIzQ3YtSGdnbWtnYnJ4alV2QzRhbGhhX093MjdZdmtqOEZzRVVWZWo1eFFfczI5MVBYUThzMDNPeW5EaE9lTTJHNDZtMzRiVEp3VFVjTVZyZ2dGb20wT3h6LW5tZjBfRlJ4T3N0Mlp1dHJDQUVzN1NsSEdydG9IOHRVbTlGNnh6S0FoZw?oc=5","author":"Broadway News","title":"The Messy Middle: how discovery for Broadway is no longer a homogenous funnel","snippet":null,"posted_at":"2026-10-05T10:26:41Z","likes":null}],"elsewhere":[],"window":"7d"}}