{"ok":true,"trend":{"id":1075353,"platform":"news","region":"global","key":"[world class] sookmyung bets hallyu’s next stage is academia, not just entertainment","title":"[World Class] Sookmyung bets Hallyu’s next stage is academia, not just entertainment","url":"https://news.google.com/rss/articles/CBMiV0FVX3lxTE0xbFh1bkNpYlVXR2ppWk9pRF8xQTZKNWQzQ1ZSTFdtQUw3WUNkUXdSeU4xeEZYWjlrRGFmY2pxWm8wYjZTUnVqNkw4cUJ4U1dSTDNUT1piTQ?oc=5","first_seen":"2026-10-05T05:54:30.479153Z","last_seen":"2026-10-05T10:00:57.069684Z","last_rank":24,"peak_rank":10,"last_volume":null,"peak_volume":0,"seen_count":4,"score":0.990625,"category_hint":"entertainment","section":"culture","category":"entertainment","summary":"Sookmyung Women's University in Seoul is moving to formalise the study of Hallyu, the Korean Wave, treating it as a field of academic research rather than only an entertainment phenomenon. The Korea Herald reports the university is betting the global craze for K-pop, K-dramas and Korean culture can support dedicated scholarship and training programmes. The move signals how Korean universities are racing to institutionalise soft-power industries as demand for cultural expertise grows worldwide.","why":"Interest in Hallyu's global growth and how Korean institutions are adapting education to it.","tone":"positive","entities":["Sookmyung Women's University","Hallyu","Korea Herald","South Korea"],"summarized_at":"2026-10-05T11:58:35.041295Z","meta":{"via":"scan","lang":"en","term":"entertainment","source":"The Korea Herald","published":"Mon, 05 Oct 2026 04:36:34 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Sookmyung Women's University turns Hallyu into an academic discipline","section_name":"Culture","category_name":"Entertainment","timeline":[{"captured_at":"2026-10-05T05:54:30.479153Z","rank":10,"volume":null},{"captured_at":"2026-10-05T07:16:53.038330Z","rank":14,"volume":null},{"captured_at":"2026-10-05T08:38:52.616124Z","rank":17,"volume":null},{"captured_at":"2026-10-05T10:00:57.069684Z","rank":24,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiV0FVX3lxTE0xbFh1bkNpYlVXR2ppWk9pRF8xQTZKNWQzQ1ZSTFdtQUw3WUNkUXdSeU4xeEZYWjlrRGFmY2pxWm8wYjZTUnVqNkw4cUJ4U1dSTDNUT1piTQ?oc=5","author":"The Korea Herald","title":"[World Class] Sookmyung bets Hallyu’s next stage is academia, not just entertainment","snippet":null,"posted_at":"2026-10-05T04:36:34Z","likes":null}],"elsewhere":[],"window":"7d"}}