{"ok":true,"trend":{"id":1032897,"platform":"news","region":"global","key":"scarlett johansson’s skin care brand the outset shuts down","title":"Scarlett Johansson’s skin care brand The Outset shuts down","url":"https://news.google.com/rss/articles/CBMiYkFVX3lxTE0za1QzVE9XMDNfT0tvVmJJZDBBVDNRci1PT181ZTZjQi1tV3NrZlk3YUJKSXl3ZWtpUmxES1loZWVzN3ZhMEhSbXVvWXpDcTFpdEV5M05ra2doOVBtdG9jWU1R?oc=5","first_seen":"2026-10-04T21:47:47.564383Z","last_seen":"2026-10-05T08:45:55.281270Z","last_rank":35,"peak_rank":13,"last_volume":null,"peak_volume":0,"seen_count":9,"score":0.961875,"category_hint":"celebrity","section":"culture","category":"celebrity","summary":"Scarlett Johansson's skincare brand The Outset is shutting down. The actress co-founded the clean beauty label, which launched in 2022 and positioned itself as an affordable, gentle skincare line. The closure marks the end of her venture into the beauty business, and reactions online are discussing what led the celebrity-backed brand to cease operations.","why":"News that a high-profile celebrity's business venture is closing is drawing attention.","tone":"neutral","entities":["Scarlett Johansson","The Outset"],"summarized_at":"2026-10-05T09:54:30.703771Z","meta":{"via":"scan","lang":"en","term":"celebrity","source":"Ynetnews","published":"Sun, 04 Oct 2026 21:35:51 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Scarlett Johansson's skincare brand The Outset shuts down","section_name":"Culture","category_name":"Celebrity","timeline":[{"captured_at":"2026-10-04T21:47:47.564383Z","rank":14,"volume":null},{"captured_at":"2026-10-04T23:09:48.234591Z","rank":13,"volume":null},{"captured_at":"2026-10-05T00:32:52.914348Z","rank":28,"volume":null},{"captured_at":"2026-10-05T01:54:52.084907Z","rank":22,"volume":null},{"captured_at":"2026-10-05T03:16:51.682192Z","rank":25,"volume":null},{"captured_at":"2026-10-05T04:39:11.335797Z","rank":24,"volume":null},{"captured_at":"2026-10-05T06:01:34.009684Z","rank":25,"volume":null},{"captured_at":"2026-10-05T07:23:53.025679Z","rank":32,"volume":null},{"captured_at":"2026-10-05T08:45:55.281270Z","rank":35,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiYkFVX3lxTE0za1QzVE9XMDNfT0tvVmJJZDBBVDNRci1PT181ZTZjQi1tV3NrZlk3YUJKSXl3ZWtpUmxES1loZWVzN3ZhMEhSbXVvWXpDcTFpdEV5M05ra2doOVBtdG9jWU1R?oc=5","author":"Ynetnews","title":"Scarlett Johansson’s skin care brand The Outset shuts down","snippet":null,"posted_at":"2026-10-04T21:35:51Z","likes":null}],"elsewhere":[],"window":"7d"}}