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tourism industry
Trends
- 1European travel demand rose this summer despite high prices▼Demand for European travel increased this summer, despite pricing pressure and geopolitical disruption
Demand for travel to Europe increased over the summer season, according to industry reporting, even as travellers faced elevated prices and geopolitical disruption across the region. The resilience of bookings suggests strong underlying appetite for European destinations, with higher costs and conflicts failing to significantly deter holidaymakers from travelling to the continent.
- 2U.S. Travel chief Geoff Freeman meets Trump at White House▼U.S. Travel's Geoff Freeman on meeting with Trump in the Oval Office
Geoff Freeman, CEO of the U.S. Travel Association, met with President Donald Trump in the Oval Office to discuss matters affecting the American travel industry. The meeting signals engagement between the travel sector and the administration, with Freeman sharing his account of the discussion through industry media.