supplement brands

Optimum Nutrition has unveiled a new line of multi-functional shakes, according to Food Business News. The product line is positioned to serve multiple nutrition needs in a single drink, expanding the brand's offering beyond its traditional sports supplements. Details on ingredients, pricing and availability have not yet been widely reported.

Supplement brand Raw Nutrition and bodybuilder Sam Sulek have revealed a new Winterberry product series. The collaboration adds a seasonal-themed line to the company's range, continuing its partnership with the popular fitness personality. Details on pricing and availability have not been widely reported yet.

Sports nutrition brand Applied Nutrition has launched its Moment Bar, a protein snack available in three flavors. The company is expanding its product range beyond supplements into convenient snack formats, aiming to appeal to gym-goers and general health-conscious consumers alike.

Industry analysts say the nutricosmetics sector is heading toward multifunctional products that combine beauty and health benefits, with gut microbiome innovation seen as a key growth area. The outlook suggests consumers increasingly want supplements that deliver skin, hair and wellness results at once, pushing brands to invest in microbiome-based formulations and ingredient science.