generative AI platforms

Ad-tech company 33Across has rebranded as WealthStage, repositioning itself as an advertising platform for banks, trading apps, lenders, brokers and insurers. The company says its AI engine scores household wealth to target financial ads, pointing to an estimated $124 trillion changing hands between generations by 2048 as the market opportunity. Questions are being raised about which data sources feed the wealth-scoring system and what parts of the old 33Across business remain.

Experian has become the first personal finance application to launch on Google's Gemini platform. The move places the credit bureau's services within the AI assistant environment, potentially letting users manage or access financial tools through Gemini. The announcement was reported by fintech news outlet The Paypers, with details on functionality and availability not yet fully disclosed.