search
gamers
Trends
- 1Microsoft patents system to pause games and serve ads●Microsoft patents system to freeze games and inject ads during downtimes
Microsoft has patented a system that would freeze a running game to insert advertisements during natural downtime, with players earning ad-free playtime credits for watching the commercials. The idea is aimed at monetising moments like loading screens or matchmaking waits. Gamers are criticising the concept as intrusive, arguing that pausing gameplay for ads would degrade the playing experience, while the patent may never become an actual product.