first Americans

Nu, the Brazilian fintech behind Nubank, has begun rolling out its first credit card in the United States, offering 1.5% cash back on purchases. The move marks the company's most significant push into the American market to date, as it expands beyond its dominant Latin American customer base. The no-annual-fee card is being rolled out gradually, and commentators are watching to see how Nu's low-cost model will compete against established US issuers.