embedded finance

New research forecasts that embedded finance revenue will grow to US$617 billion by 2031, reflecting the rapid expansion of financial services integrated directly into non-financial platforms such as retail, software and marketplaces. Analysts expect payments, lending and insurance offered through these channels to become a major revenue stream for banks and fintechs as partnerships accelerate across industries.

Manifest has joined the Athena Coalition, an initiative led by software supply chain security firm Chainguard, focused on identifying open-source risk inside commercial software products. The announcement was carried by Business Wire and syndicated across finance outlets including Yahoo Finance. The coalition brings companies together to improve visibility into the open-source components embedded in software that organisations buy and run.

South African investment group Purple Group has launched Hello Purple, a new embedded finance division that will package the company's own technology and offer it to fintech developers. The move lets other businesses build Purple's financial infrastructure directly into their own products. The launch was reported by FinTech Futures and is being shared within banking and fintech circles as another sign of established financial firms moving into the embedded finance market.

South African financial services firm Purple Group has launched Hello Purple, a new division focused on embedded finance. The unit is expected to allow other businesses to integrate Purple's financial products and infrastructure directly into their own platforms, tapping growing demand for banking-as-a-service offerings. Details on partners, products and launch markets have not yet been widely reported.