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affordable fashion chain
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- 1Affordable fashion chain to close 120 stores citing pressure on customers▼Affordable fashion chain closing 120 stores due to ‘negative pressure’ on customers
A budget-friendly fashion retailer has announced it will shut 120 stores, pointing to 'negative pressure' on its customers — a signal that financially stretched shoppers are cutting back on discretionary spending. The closures mark a significant downsizing for the chain and add to a broader wave of retail store closures as brands grapple with weak consumer demand and rising costs.