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Windows 11
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- 1Microsoft quietly drops Copilot+ branding from new laptops●Microsoft drops Copilot+ branding from its new laptops
Microsoft and PC makers have stopped using the Copilot+ branding on new Windows 11 laptops, retiring the AI PC label less than a year after its launch. Reports describe the brand as tarnished, with manufacturers quietly pulling the marketing from devices rather than announcing the change publicly. The move raises questions about how Microsoft will market AI features in Windows going forward.