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- 1How American sports learned to monetize hope●Chip and a chair: How American sports learned to monetize hope
The New York Times has published a feature examining how American sports leagues and teams have turned fan optimism into a revenue stream. The piece, borrowing the poker phrase 'chip and a chair,' argues that US sports now sell hope itself — the promise that next season, next draft pick or next rebuild could bring a title — as a marketable product to loyal fans.