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Steve Jobs
Trends
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Apple's July 2010 press conference addressing the iPhone 4's antenna reception problems is drawing renewed attention. At the event, Steve Jobs disputed reports of widespread signal issues, attributed dropped calls to a formulaic signal-display flaw, and offered free bumper cases to buyers. The Q&A, in which Jobs famously told troubled users to 'avoid holding it that way,' is being revisited as a case study in crisis communications.