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Insurance Business
Trends
- 1Adtech firm 33Across rebrands as WealthStage for financial marketing●ICYMI: 33Across becomes WealthStage, an ad platform for banks and trading apps: Lenders, brokers and insurers get an AI
Adtech company 33Across has rebranded as WealthStage, shifting to an advertising platform aimed at banks, trading apps, lenders, brokers and insurers. The platform uses an AI engine to score household wealth, positioning itself for an estimated $124 trillion in wealth changing hands by 2048. Industry observers are questioning which data sources feed the system and what parts of the 33Across business remain.
- 2UnitedHealthcare names Hunter president amid employer business decline●UnitedHealthcare names Hunter president as fully insured employer business shrinks
UnitedHealthcare has appointed Hunter as president of the company, a leadership change announced as its fully insured employer business continues to shrink. The move signals a strategic push to stabilise a segment facing enrollment losses, and industry watchers are weighing what new leadership means for the insurer's employer coverage strategy.