EU consumers

A new EU directive aimed at curbing greenwashing in advertising comes into force. Terms like 'green', 'sustainable' and 'climate neutral' must now meet stricter rules so environmental claims are clearer and verifiable for consumers. Attention in Germany is focused on the national implementation, which has drawn criticism, along with practical questions about what happens to products already sold in old packaging with sustainability claims.

The EU is pushing to develop its own payment system, reducing dependence on US-controlled networks like Visa and Mastercard. The initiative aims to strengthen European financial sovereignty, ensure transaction security, and keep payment data within Europe. The announcement has drawn wide attention, with observers debating whether an EU-run system could realistically rival established global card networks and what it would mean for banks and consumers.

Eurostat data show domestic producer prices in the European Union rose 1.4% in July 2026. The increase points to continued cost pressures at factory and wholesale level, a key early indicator for consumer inflation across the bloc. Economists and policymakers will be watching whether the rise feeds through to retail prices or reflects temporary energy and input cost movements.