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New entertainment company Peanuts Entertainment has launched, announcing a feature project centered on the Mirabel Sisters as its debut offering. The launch was reported by Variety, positioning the venture as one to watch in the international film and entertainment space, though further details on the project's cast, budget or release timeline have not yet been disclosed.
- 2Bero CEO John Herman says celebrity brands fail without credibility●'If a brand is built with a celebrity tie-in that doesn't have credibility or a soul or quality, it will fail' - Bero co-founder & CEO John Herman speaks to Global Drinks Intel - Part I
John Herman, co-founder and CEO of non-alcoholic beer brand Bero, told trade publication Global Drinks Intel that a brand built on a celebrity tie-in lacking credibility, soul or quality is destined to fail. It is the first part of an interview discussing how celebrity-backed drinks ventures can succeed, with Herman arguing that substance and product quality must come before famous names.