Brooklyn Nets

Brooklyn Sports & Entertainment has named Alibaba Group an official technology and cloud partner of the Brooklyn Nets, the NBA franchise based in New York. The partnership makes the Chinese e-commerce and cloud computing giant a technology provider for the team, underlining its push into sports and entertainment partnerships in the US market.

Brooklyn Nets general manager Sean Marks spoke about the opportunity facing the team in the upcoming NBA season. The remarks came as the Nets continue rebuilding their roster, and fans are weighing how competitive the squad can realistically be. Marks' comments offered a view into the franchise's expectations heading into the campaign.