Big Mac

McDonald's stock has fallen roughly 30% as customers push back against sharp price increases on menu items like the Big Mac. The fast-food giant is facing criticism that its prices have risen well beyond general inflation, turning affordable staples into luxury purchases for many consumers. The sell-off has drawn attention across financial outlets and reignited debate over fast-food pricing and consumer spending pressure.

McDonald's stock has fallen roughly 30% as customers push back against steep price increases for items like the Big Mac. The burger chain's years of aggressive menu inflation have reportedly alienated low-income diners, its core customer base, prompting complaints about paying far more for familiar combo meals. Investors are watching whether the company can win back price-sensitive customers and reverse the slump.