search
AI shopping agents
Trends
- 1Google touts 60 billion listings for AI shopping agents, but AI Mode shows 95% fewer products●Google's Heiko Hotz pitches 60 billion listings as fuel for shopping agents: Productrise found 95% fewer products in AI
Google's Heiko Hotz is promoting the company's 60-billion-product shopping catalogue as a data source for AI shopping agents. But analysis by Productrise found that Google's AI Mode showed roughly 95% fewer products than standard search in July. Retailers face a gap between Google's catalogue pitch and what AI surfaces actually display, raising questions about which claims hold up.
- 2UBS sees AI shopping agents reshaping retail●How AI shopping agents could reshape hardline, broadline and food retail - UBS
UBS analysts published research arguing that AI shopping agents could significantly reshape hardline, broadline and food retail. The report examines how automated assistants that search, compare and purchase on behalf of consumers may alter how customers find products, shift pricing power and change the role of retailers' websites and brands in the buying process.